When you think about it, while buying sunscreen or sunblock, what ultimately steers you in a particular direction is the SPF. The higher the sun protection factor, the longer the duration of protection—or so you would assume.

But, did you know that there’s no such thing as SPF100, even though a lot  of popular beauty brands (yes, we’re looking at you Neutrogena) slap on the tag? It’s a marketing gimmick to get you to buy their products, and is misleading in devious ways. That’s why, it’s always important to read the label.

Research shows that SPF tops out at 50 and anything higher, yes, even the ones that say (Banana Boat) SPF70, are making a fool out of you. Also make note that the SPF is able to suppress the sun burn, but doesn’t do much in terms of protecting against the harmful UVA and UVB rays of the sun, or melanoma.

With that in mind, don’t get caught up in the fraudulent claims and stick to SPF30-SPF50. Use a dollop-full, twice a day, and get all your sunblock and sunscreen facts straight.

Besides, we don’t think SPF100 will be available on stands for too long. A little birdie told us that the FDA is considering an all-out ban on it. We’ll find out soon enough!

PS: For solutions to suit your specific skin type, head to our Skincare section.
Also, here’s the latest on what’s trending in the world of Beauty.

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Charlene Flanagan is a lifestyle journalist whose love for language drove her to earn her Bachelor’s degree in English literature, as well as pursue her Masters in Arts. Over the last five years, she’s contributed to a number of leading publications, and has particularly enjoyed reviewing books and restaurants, as well as interviewing celebrities. Her recent switch to a holistic lifestyle has her looking at her food choices very differently—although she won’t admit it. When she’s not busy writing up about workouts, home remedies, and skincare essentials, she spends her time being the quintessential city girl who’s excited to see what life has in store for her.