How do we reset, re-calibrate, reconnect and reclaim what is rightfully ours? Well, according to the new positioning Buick is going with, it’s through exercise, before and after you drive your car. If the Buick “Happiness Test Drive” video doesn’t make you want to go out and buy the car just so you can look as sexy as Bar Refaeli doing yoga, we don’t know what will. Perhaps that’s the point. That’s what advertising does. It sells you on an idea that, subconsciously, you already know is good.
Take A Step Back To Understand How You Got Here
Exercising has always been an important part of staying fit. Actors, musicians, athletes and even ex-presidents have relied on some form of physical activity—jogging, cycling or swimming—since before exercising was considered fashionable. Why then, has the fitness industry seen a sudden growth? To be honest, it has a lot to do with advertising. How else can you explain why sportswear and compression gear make up a large part of a person’s wardrobe?
And even if you leave the clothes aside and take technology, for example. It’s definitely become fashionable to count your calories along with your sleep and physical activity, courtesy the various fitness trackers available in the market. Heck, there’s even a device that measures your sexual prowess. How then is buying something endorsed by a celebrity any different from those must-haves advertised on the teleshopping networks? At least they’re honest about their blatant advertising. It beats those subliminal messages and cleverly placed products that are making suckers out of us.
What once was a means to stay healthy has now turned into a weird obsession—propagating unrealistic body images, and fitness fads that are completely ridiculous. Whether it’s the mandatory gym selfie or constant social media updates of your fitness progress, exercise has seeped into every waking moment, and has been factored into most of our social obligations. Let’s be honest, how many of you haven’t canceled plans just so you could hit the gym? We all have, at some point.
While there’s nothing wrong with wanting to be healthier, the burgeoning question remains, “How much is too much?” It’s now about how far we are willing to go to keep up with the ever-changing fads. Expensive gym memberships, gadgets, workout clothes and healthy foods are all evidence of how clever marketing can impact and alter our life’s choices.
Leaving the Buick aside, aren’t you inclined to choose one “healthy” brand over another just because the likes of Gwyneth Paltrow vouch for it? You’re more likely to answer yes.
Sex Sells. Exercise Sells.
Perhaps it’s time to take a step back and re-examine your choices. We’re all for wanting to eat healthier, be fitter, and chant the stress out of our lives; but, one must remember to do it for the right reasons. Understand the process to appreciate the results, rather than trying to get with the latest fads, buy the coolest gadgets, and fit into the model body type that’s being perpetuated by those who stand to make a buck by making you feel bad about yourself.
“Are you sold on the idea of fitness?” Think long and hard about the implications of this statement. We rest our case.
PS: Here’s an exhaustive list of Diets For Weight Loss.
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