Activity Trackers vs Smartwatches: The Race Is On

by Charlene Flanagan

So far, you may have been pretty content with your activity tracker (whichever brand youre loyal to). Its a great way to monitor your sleep, count your steps, and even keep a tab on your calorie burn while you workout. These have now evolved to devices that can keep a track of your sexual activity, and then there are also those that evaluate your bedroom performance.

But, while these novelty gadgets may come and go, the biggest rival to the activity tracker is the smartwatch. The former continues to have a massive fan following, but the added utility of a smartwatch is what's swaying people to the flip-side, especially whenboth are priced in the same ballpark. And if anew report from the NPD Group is anything to go by, smartwatch ownership is rising at a quick pace, causing the purchases of activity trackers to plateau. According to their Connected Intelligence Wearables Forecast, smartwatch ownership in the US will reach 9 percent of the countrys adult (ages 18+) population by 2016, while activity tracker ownership will peak at 32 million by the same time. The smartwatch will clearly begin to take a bite out of the activity tracker market moving forward, according to Eddie Hold, vice president of The NPD Groups Connected Intelligence practice area. The fact that the health and fitness apps on smartwatches are a key marketing focus will help draw consumers away from the simpler trackers.

According to the report, those fitness devices that offer additional features like a heart rate monitor and GPS, will continue to be in demand. However, apart from the devices themselves, apps will play a significant role in the rise or decline in demand for smartwatches, and the growth of activity trackers. Which one would you put your money on?

PS: Heres the low-down on Exercise Programs For Weight Loss. Also, head here to catch the latest in Fitness Trends.

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