The beauty world seems to be going nuts for hair gummies. Kim and Khloe Kardashian (allegedly) swear by them. Beauty moguls around the world have followed suit. They’re so big, that leading brand SugarBear Hair has over 1.2 million Instagram followers. Despite all the hype, do these little gummies actually make your hair stronger, longer, and healthier?
Taking a deeper look at SugarBear Hair, the ingredients are just like your regular, boring multivitamin, with one exception. These products contain far more biotin. According to Dr. Christine Kim, "Biotin is a water-soluble B vitamin which promotes strengthening of both hair and nails." If someone is looking to strengthen their hair and nails, she recommends taking a biotin supplement, or about 2,500 mcg per day. SugarBear Hair’s regular serving contains twice that.
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The extra biotin juice isn’t necessarily a good thing for promoting strong hair. Any excess biotin in your body will just run through you and come out in waste. Also, some people become nauseous from consuming too much of the vitamin.
That being said, there’s nothing bad in these gummies. They are decent little vitamins, which have well-rounded ingredients that generally help anyone’s body function a bit better. SugarBear Hair is sold in three-month supply packages for $85.
At the end of the day, if the cute packaging and celebrity status appeals to you, these might be worth the splurge. If you’d like the bang without the buck, you can get the same exact ingredients from a regular multivitamin and a biotin supplement for your local drugstore. Some multivitamins even have biotin added already (look for ones that promote healthy skin and nails).
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There are even drugstore-ready gummy brands, if a chewy treat sounds like a fun way of getting your health on. Naturemade (available across the US at CVS, Walgreens, Rite AId AND Target) has an extremely affordable offering that’s gluten free, sans artificial coloring, and evaluated by a third party for purity and quality. You can get a 90-day supply for only $6.
Regardless of how you choose to treat your hair, just remember to check what’s in the products you’re using. Whether you’re getting ready to be a bride like our contestants on Altar’d!, or you’re looking to refresh your scalp in the new year, it’s always best to do the research and ensure healthy hair care.