Most weight-watchers know that in order for them to live semi-normal lives, they indulge in the decadent pleasures of chocolates and pastries vicariously through the TV show hosts with great figures. No harm in just watching, right? Well, you’d be wrong.
According to researchers from Cornell University in New York, watching indulgent shows like The Great British Bake Off, gives viewers the impression that treats like rich and decadent cakes are a “social norm”, thus causing them to eat such foods too often.
The study, published in the journal Appetite, states that “TV cooking shows could be seen as authorities on food, and since human behavior is influenced by authority figures, these personalities may impact on viewers’ food practices.”
According to the study, people who enjoyed watching cooking shows and other food-related entertainment had an average weight of 11.72st, as compared to 10.92st for those who didn’t tune into them.
Top Chef, Hell’s Kitchen, Cake Boss—you’ve got to go!