HTC is slated to launch its next flagship smartphone, the HTC One M9, as well as a fitness band at the 2015 Mobile World Congress, scheduled to be held between 2-5 March, according to a source.
The company was rumored to be making a smartwatch, however, inside sources now report that HTC’s collaboration with Under Armour was for a fitness band instead. We suspect this device will sync with the UA Record fitness tracking app.
Given Under Armour’s previous experience with fitness equipment, the partnership seems like a smart move considering HTC would have to compete with the likes of Fitbit, Jawbone and Nike fitness trackers—all well-established players in the market.